Great brand recognition and memorability from advertising, marketing, and your web site landing pages. This domain is likely to hold and increase its value over time. Poor domain names lose traffic and new customer conversions to better domain named companies, Microsoft Research calls this effect "domain bias in web search." Bessarion.com is a category killer domain that may be commonly used around the world. Such a name offers your company a clear competitive advantage online and off.
Bessarion.com is relatively easy to spell / highly memorable. Trust and recognition from such a great name drives higher click through rates. Only one person or entity can have it and utilize it online and offline for marketing and advertising (and maintain all future resale rights at any price or profit level). Establish your company, product or service dominance with an outstanding .Com brand. For existing brands, it is the ideal opportunity to re-enforce and protect your brand.
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